What does the Better Business Bureau do?

The Better Business Bureau is a service which aims to give consumers more confidence in the companies that they do business with. For the last 75 years they have been giving businesses that meet their high standards and requirements the Better Business Bureau “Seal of Approval.” Companies who meet the Better Business Bureau’s criteria can then feature the BBB logo on their website, business cards, products and correspondences if they wish.

Service Assurance

The Better Business Bureau (BBB) is very well known in the United States and Canada as a source of assurance when it comes to a business or services quality – many people will look to the BBB to ascertain whether or not they can trust a particular company or corporation. Like other consumer orientated agencies the BBB is a non-profit, non government affiliated organization that is dedicated to providing consumers with safety and building trust in the wider marketplace.

Consult the Better Business Bureau

Any consumer can consult the Better Business Bureau to find out whether different businesses, services, and even charities are legitimate and reliable. It doesn’t matter whether they are online, offline or start ups the BBB can help you to gain confidence. They do this by, among other things, enabling you to see if your money is going to a legitimate business and not a company involved in false or misleading advertising.

Legitimate and Reliable Businesses

The reason that the Better Business Bureau’s seal of approval is so sought after by businesses is that it is a recognizable symbols that tells customers that they are legitimate, reliable and operate to high standards. The fact that it also helps them to differentiate themselves from scammers is a plus for new businesses. If businesses wish to keep their place in the BBB books then they must adhere to the standards of practice set out by the Bureau.

The Better Business Bureau collects information on all businesses, too, whether they’re accredited or not, and they can process consumer complaints against accredited and non-accredited businesses. If a customer is unsatisfied with the treatment they received from a local business then they can go online or call their local bureau to file a complaint. Not only will the BBB give you a voice and begin the complaint process, they will follow up right to resolution! The BBB can claim to resolve 70% of the complaints put to them.